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Organizational Innovations. Qualitative Guidelines in the Company’s Economic Development

Author

Listed:
  • Gilda Rusu-Zagar

    ()

  • Andrei Iorga

    ()

  • Octavian Iorga
  • Catalin Rusu-Zagar

    ()

  • Mihaela Mocanu

    () ("Dimitrie Cantemir" Christian University)

Abstract

Organizational innovation represents the implementation of significant changes in the structure of the company or in the management methods with a view to improving the already acquired knowledge, the quality of goods and services or the efficiency of the workflows. Innovative companies are enterprises which have launched new or significantly improved products (goods or services) on the market or which have introduced new or significantly improved processes or new organizational or marketing methods. Not only do these companies improve or modify what already exists, but they also try to create new special values and satisfactions, new configurations – more productive, more efficient ones. An innovative company is open to innovations and perceives the change as an opportunity rather than a threat. The article brings forward the need for innovation within organizations, pointing out through a case study the importance of minor ideas that represent the key to create the long-term competitive advantage leading to greater ideas.

Suggested Citation

  • Gilda Rusu-Zagar & Andrei Iorga & Octavian Iorga & Catalin Rusu-Zagar & Mihaela Mocanu, 2013. "Organizational Innovations. Qualitative Guidelines in the Company’s Economic Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 119-125, June.
  • Handle: RePEc:khe:journl:v:5:y:2013:i:2:p:119-125
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    References listed on IDEAS

    as
    1. Muşetescu, Radu & Dima, Alina & Cristian, Paun, 2008. "The role of the competition policy in forging the European Common Market," MPRA Paper 12475, University Library of Munich, Germany.
    2. Richard O. Zerbe & Howard E. McCurdy, 1999. "The failure of market failure," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 18(4), pages 558-578.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Innovation; strategy; research; awareness; risk; organization;

    JEL classification:

    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence

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