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Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance


  • Roxana Ionescu

    () ("Dimitrie Cantemir" Christian University)


In countries in course of development, insurance has recently become a highly approached and exciting field, especially in the context of the financial crisis. The crisis had the opposite effect on people's attitude concerning the need for security, increasing their responsibility to assess possible risks. As a result of the market research I've made, I tried to identify aspects related to the approach of insurances in Romania, from the perspective of people who have signed contracts of life insurance.

Suggested Citation

  • Roxana Ionescu, 2013. "Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 50-55, March.
  • Handle: RePEc:khe:journl:v:5:y:2013:i:1:p:50-55

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    References listed on IDEAS

    1. Mu┼četescu, Radu & Dima, Alina & Cristian, Paun, 2008. "The role of the competition policy in forging the European Common Market," MPRA Paper 12475, University Library of Munich, Germany.
    2. Richard O. Zerbe & Howard E. McCurdy, 1999. "The failure of market failure," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 18(4), pages 558-578.
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    More about this item


    Potential clients; insurance activity; efficiency; indicators; insurance improve;

    JEL classification:

    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy


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