Economic Effects of the Blocking Trademark
Wishing to block the specific market to their advantage, national merchants and sometimes producers register – on their territory - an internationally identical or similar trademark with another extern producers’ to control the internal market and to oblige the external producer to mantain the commercial relationship with the internal one in an exclusively representative or a monopoly regime. They try – and sometimes they contrive – to avoid the new commercial rules and laws which refer to the verification of the sign usage loyality. The goal of this article is to promote the sign usage loyality and, generaly, the fair competition and to pay attention to some new unfair marketing principles.
Volume (Year): 3 (2011)
Issue (Month): 3-4 (September-December)
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