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The Negotiation Approach According to the Universal Valid Principles – A Necessity in the Actual Economic Context


  • Popescu Manoela

    ("Dimitrie Cantemir" Christian University)


The negotiation is a science based on several other sciences such as: philosophy, mathematics, psychology and it represents the art of finalizing the businesses in an efficient manner. In general, the negotiation is approached from a procedural perspective but also from a personal style of negotiation. Therefore, most of the times, negotiators are tempted to win even if their partner is not satisfied. However, in the actual economic context, the negotiation should lead to long term results for both partners because, in this way, the necessary premises of the economic development will be created.

Suggested Citation

  • Popescu Manoela, 2010. "The Negotiation Approach According to the Universal Valid Principles – A Necessity in the Actual Economic Context," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(1), pages 104-115, March.
  • Handle: RePEc:khe:journl:v:2:y:2010:i:1:p:104-115

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    More about this item


    Negotiation; universal valid principles; communication;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration


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