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The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization


  • Simon Knox


  • Colin Gruar


No abstract is available for this item.

Suggested Citation

  • Simon Knox & Colin Gruar, 2007. "The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization," Journal of Business Ethics, Springer, vol. 75(2), pages 115-135, October.
  • Handle: RePEc:kap:jbuset:v:75:y:2007:i:2:p:115-135
    DOI: 10.1007/s10551-006-9258-3

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    Cited by:

    1. Alejandra Marin & Ronald Mitchell & Jae Lee, 2015. "The Vulnerability and Strength Duality in Ethnic Business: A Model of Stakeholder Salience and Social Capital," Journal of Business Ethics, Springer, vol. 130(2), pages 271-289, August.
    2. Shahzad Khurram & Sandra Charreire Petit, 2017. "Investigating the Dynamics of Stakeholder Salience: What Happens When the Institutional Change Process Unfolds?," Journal of Business Ethics, Springer, vol. 143(3), pages 485-515, July.
    3. Samantha Miles, 2017. "Stakeholder Theory Classification: A Theoretical and Empirical Evaluation of Definitions," Journal of Business Ethics, Springer, vol. 142(3), pages 437-459, May.
    4. Domingo Soriano & Miguel-Ángel Galindo, 2012. "An overview of entrepreneurial activity in nonprofit organizations in the international context," Small Business Economics, Springer, vol. 38(3), pages 265-269, April.
    5. Frances Bowen & Aloysius Newenham-Kahindi & Irene Herremans, 2010. "When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy," Journal of Business Ethics, Springer, vol. 95(2), pages 297-318, August.
    6. João Guerreiro & Paulo Rita & Duarte Trigueiros, 2016. "A Text Mining-Based Review of Cause-Related Marketing Literature," Journal of Business Ethics, Springer, vol. 139(1), pages 111-128, November.
    7. Gordon Liu & Wai-Wai Ko, 2011. "Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective," Journal of Business Ethics, Springer, vol. 104(2), pages 251-268, December.
    8. André Sobczak & Christelle Havard, 2015. "Stakeholders’ Influence on French Unions’ CSR Strategies," Journal of Business Ethics, Springer, vol. 129(2), pages 311-324, June.
    9. Mauricio Javier Córdova Paredes & Ferran Calabuig Moreno & Manuel Alonso Dos Santos, 2019. "Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants," Sustainability, MDPI, Open Access Journal, vol. 11(5), pages 1-19, March.
    10. Seretny Marek & Seretny Aleksandra, 2012. "Sustainable Marketing - a new Era in the Responsible Marketing Development," Foundations of Management, Sciendo, vol. 4(2), pages 63-76, December.
    11. Salla Laasonen & Martin Fougère & Arno Kourula, 2012. "Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment," Journal of Business Ethics, Springer, vol. 109(4), pages 521-545, September.
    12. Gordon Liu & Wai Wai Ko, 2014. "An integrated model of cause-related marketing strategy development," AMS Review, Springer;Academy of Marketing Science, vol. 4(3), pages 78-95, December.
    13. Karan Sonpar & Federica Pazzaglia & Jurgita Kornijenko, 2010. "The Paradox and Constraints of Legitimacy," Journal of Business Ethics, Springer, vol. 95(1), pages 1-21, August.
    14. Gordon Liu & Wai Wai Ko & Chris Chapleo, 2018. "How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?," Journal of Business Ethics, Springer, vol. 151(2), pages 497-516, August.
    15. Michael J. Zyphur & Dean C. Pierides, 2017. "Is Quantitative Research Ethical? Tools for Ethically Practicing, Evaluating, and Using Quantitative Research," Journal of Business Ethics, Springer, vol. 143(1), pages 1-16, June.
    16. Madureira Simaens, Ana, 2015. "Responding to complexity : A systems approach to strategy and interorganizational networks in the context of third sector organizations," Other publications TiSEM 84077bdb-a62a-478f-ba4e-4, Tilburg University, School of Economics and Management.
    17. André Sobczak & Christelle Havard, 2012. "Stakeholders' Influence on French Unions' CSR Strategies," Post-Print hal-00978743, HAL.


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