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A Note on Real Estate Marketing Research



Although the principles of real estate market analysis are more readily accessible due to the publication of several recent volumes, the topic yet to be grounded properly in the broader marketing research field. Building on the appraisal tradition, the professional market analyst strives for an objective assessment of market comparables and trends to arrive at a thoughtful and informed opinion of economic feasibility on behalf of the client developer, investor, lender, or landowner. However, the purpose, form, and content of real estate marketing research vary considerably during the development Process. This note presents a broader view of marketing research relevant throughout the real estate development process in contrast to formal market analysis conducted during one stage. It should help real estate researchers adapt their thinking to the emerging reality in which marketing research conducted by sophisticated development organizations grows in volume and importance.

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  • Emil E. Malizia, 1990. "A Note on Real Estate Marketing Research," Journal of Real Estate Research, American Real Estate Society, vol. 5(3), pages 393-401.
  • Handle: RePEc:jre:issued:v:5:n:3:1990:p:393-401

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    References listed on IDEAS

    1. Ross, Stephen A., 1976. "The arbitrage theory of capital asset pricing," Journal of Economic Theory, Elsevier, vol. 13(3), pages 341-360, December.
    2. Lewellen, Wilbur G, 1977. "Some Observations on Risk-Adjusted Discount Rates," Journal of Finance, American Finance Association, vol. 32(4), pages 1331-1337, September.
    3. Pinches, George E & Mingo, Kent A, 1973. "A Multivariate Analysis of Industrial Bond Ratings," Journal of Finance, American Finance Association, vol. 28(1), pages 1-18, March.
    4. Leonard I. Nakamura, 1990. "Closing troubled financial institutions: what are the issues?," Business Review, Federal Reserve Bank of Philadelphia, issue May, pages 15-24.
    5. DeAngelo, Harry & Masulis, Ronald W., 1980. "Optimal capital structure under corporate and personal taxation," Journal of Financial Economics, Elsevier, vol. 8(1), pages 3-29, March.
    6. David Hartzell & John Hekman & Mike Miles, 1986. "Diversification Categories in Investment Real Estate," Real Estate Economics, American Real Estate and Urban Economics Association, vol. 14(2), pages 230-254.
    7. Miller, Merton H, 1977. "Debt and Taxes," Journal of Finance, American Finance Association, vol. 32(2), pages 261-275, May.
    8. James R. Barth & R. Dan Brumbaugh & Daniel Sauerhaft & George Wang, 1985. "Thrift institution failures: causes and policy issues," Proceedings 68, Federal Reserve Bank of Chicago.
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    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services


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