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Tenant Placement Strategies within Multi-Level Large-Scale Shopping Centers

Listed author(s):
  • Tony Shun-Te Yuo


    (National Taipei University)

  • Colin Lizieri


    (University of Cambridge)

This paper argues that tenant placement strategies for large-scale multi-unit shopping centers differ depending on the number of floor levels. Two core strategies are identified: dispersion and departmentalization. There exists a trade-off between three income effects: basic footfall effects, spillover effects, and an effective floor area effect, which varies by the number of floor levels. Departmentalization is favored for centers with more than four floors. Greater spatial complexity also points to a higher degree of departmentalization. Optimal placement strategies are determined by the physical features of the center as a whole, and not by the features of individual levels.

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Article provided by American Real Estate Society in its journal journal of Real Estate Research.

Volume (Year): 35 (2013)
Issue (Month): 1 ()
Pages: 25-52

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Handle: RePEc:jre:issued:v:35:n:1:2013:p:25-52
Contact details of provider: Postal:
American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323

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Order Information: Postal: Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323
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