IDEAS home Printed from https://ideas.repec.org/a/jge/journl/613.html
   My bibliography  Save this article

The Effects of Store Window Display on Customers Perception and Attitude in Retail Clothing Outlets

Author

Listed:
  • J. Lilly

Abstract

This research focuses on determining the effects of a window display (flat or arcade or corner) on consumers’ perception and shopping attitudes (intentions for store entry and purchase) in the context of retail clothing sales. To test the assumption that there are relationships between various types of store windows and consumers’ perception of store windows and shopping attitudes, a study was undertaken. According to the results, consumers seem to have a more positive perception of arcade windows which acts as a motivational aspect for purchasing of clothes in retail outlets. Incase of establishing relationship between demographic variables of the respondents with their perception towards window display, it was found that Age and Occupational status of the respondents have significant relationship with the customers perception towards store window display at 5% level of significance

Suggested Citation

  • J. Lilly, 2010. "The Effects of Store Window Display on Customers Perception and Attitude in Retail Clothing Outlets," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 6(1), pages 16-20, February.
  • Handle: RePEc:jge:journl:613
    as

    Download full text from publisher

    File URL: http://www.rcssindia.org/jge
    Download Restriction: Only to subscribers

    File URL: http://www.rcssindia.org/jge
    Download Restriction: Not freely downloadable

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Indian Economy; marketing;

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jge:journl:613. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dr J K Sachdeva). General contact details of provider: http://www.rcssindia.org .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.