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A Study of Customers¡¯ Behavior in the Use of Pharmaceutical Services ¨C Drugstores in the South of Vietnam

Author

Listed:
  • Chia-Nan Wang
  • Dinh-Chien Dang
  • Nguyen Van Thanh
  • Pham Ky Quang

Abstract

The current situation in Vietnam is that patients with their illness can easily go to drugstores to buy medicine by their own prescriptions or drugstore ones. This exists for a long time. This research is not focus on the ways to combat this phenomenon, but we aim to study the factors that are affecting behaviors of patients in choosing drugstores in the South of Vietnam. We employed both quantitative and qualitative methodologies for this research; 400 people responded to survey questions and 10 people involved in interviews. Briefly analysis from quantitative study showed that the affected factors are price and process, which is convenient, and people answered to interview agreed that price and product are the important factors for them to go to drugstores. Hence, the sales and policies makers should pay attention to the needs of customers in doing business of drugstores.

Suggested Citation

  • Chia-Nan Wang & Dinh-Chien Dang & Nguyen Van Thanh & Pham Ky Quang, 2018. "A Study of Customers¡¯ Behavior in the Use of Pharmaceutical Services ¨C Drugstores in the South of Vietnam," Research in World Economy, Research in World Economy, Sciedu Press, vol. 9(1), pages 1-8, June.
    • Handle: RePEc:jfr:rwe111:v:9:y:2018:i:1:p:1-8
    DOI: 10.5430/rwe.v9n1p1
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    References listed on IDEAS

    as
    1. Lai Wang Wang & Thanh Tuyen Tran, 2014. "Analyzing Factors to Improve Service Quality of Local Specialties Restaurants: A Comparison with Fast Food Restaurants in Southern Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 4(11), pages 1592-1606, November.
    2. Nhu-Ty Nguyen & Thanh-Tuyen Tran & Chia-Nan Wang, 2015. "Management Styles and Organisational Effectiveness in Vietnam: A Comparison in Terms of Management Practices between State-owned and Foreign Enterprises," Research in World Economy, Research in World Economy, Sciedu Press, vol. 6(1), pages 85-98, March.
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