IDEAS home Printed from https://ideas.repec.org/a/jfr/rwe111/v5y2014i2p189-197.html
   My bibliography  Save this article

Model of Entry on a Foreign Market and the Characteristics of the Assortment Offer of Furniture Exporters from Bosnia and Herzegovina

Author

Listed:
  • Beriz Civic
  • Ahmet Sinanagic

Abstract

The paper explores the presence of certain models of entrance on a foreign market exhibited by furniture exporters from Bosnia and Herzegovina (BiH) and the characteristics of the assortment of their products on a foreign market. It was found that the furniture exporters from BiH use the dominantly export strategy in internalization of their business. The research results indicate a very low level of usage of more complex marketing strategies of a foreign market appearance, which have higher market potential. Assortment policy is relatively meager along with the non-existence of a broader perception of marketing managers about the need for investing in brand development.

Suggested Citation

  • Beriz Civic & Ahmet Sinanagic, 2014. "Model of Entry on a Foreign Market and the Characteristics of the Assortment Offer of Furniture Exporters from Bosnia and Herzegovina," Research in World Economy, Research in World Economy, Sciedu Press, vol. 5(2), pages 189-197, September.
    • Handle: RePEc:jfr:rwe111:v:5:y:2014:i:2:p:189-197
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/rwe/article/view/5507/3262
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/rwe/article/view/5507
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:rwe111:v:5:y:2014:i:2:p:189-197. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gina Perry (email available below). General contact details of provider: http://rwe.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.