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Study on the Development Strategy of Ant Financial

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  • Ximeng Zhang
  • Myeong Cheol Choi

Abstract

Convergence of Internet technology and traditional financial industry has created a new field of Internet finance. Nowadays, China has a very large Internet user base and application market. With the application and development of the Internet, China has become one of the most developed countries that use Internet banking services and has the highest number of Internet finance users. Ant Financial is the first to enter the Internet financial market, and has now become a representative of China¡¯s Internet finance industry due to its extensive layout and rich business. Most of the previous research has only studied a part of Ant Financial without an analytical framework. Therefore, this study intends to investigate the history, development process, and success factors of Ant Financial. The contents of this paper are as follows. First, the development process and the current situation of Ant Financial Services are expounded. Second, the advantages and disadvantages of the current development process are analyzed by the SWOT analysis technique. Through the comparison of the research results, the guiding opinions for the development of Ant Financial Services are proposed. Finally, summary of the success reasons and future prospects for development are presented.

Suggested Citation

  • Ximeng Zhang & Myeong Cheol Choi, 2019. "Study on the Development Strategy of Ant Financial," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 11(5), pages 262-268, August.
    • Handle: RePEc:jfr:ijfr11:v:10:y:2019:i:5:p:262-268
    DOI: 10.5430/ijfr.v10n5p262
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    References listed on IDEAS

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    1. Ramazan Goral & Erkan Akgoz, 2017. "Tourism Price Competition Index for National Destinations," Journal of Tourism Management Research, Conscientia Beam, vol. 4(1), pages 17-29.
    2. Ramazan Göral & Erkan Akgöz, 2017. "Tourism Price Competition Index for National Destinations," Journal of Tourism Management Research, Conscientia Beam, vol. 4(1), pages 17-29.
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    Cited by:

    1. Angeloni, Ignazio & Kasinger, Johannes & Chantawit Tantasith, 2021. "The geography of banks in the United States (1990-2020)," SAFE Working Paper Series 321, Leibniz Institute for Financial Research SAFE.

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