Innovation Management and Overall Business Performance: Exploratory Study in Chadian Context in the Two Logones

Studies on innovation management, carried out so far, have clearly revealed its importance for the performance of companies. However, its control of overall performance combining organizational, social, economic, societal, and environmental dimensions remains little explored. Even research on its model combining integrated innovation projects, to explain the overall performance is few. To understand the relevance of conducting inclusive innovation projects, a study of companies in the agri-food sector was carried out. We have deployed the mixed methodology. Data production was conducted through 11 semi-structured interviews and 90 surveys per survey. The deconstruction approach of innovation management, from organizational innovation to environmental innovation, was used. The results showed that organizational innovation plays a decisive role in organizational, financial, and overall performance. De, technological and social innovations increase economic performance and contribute to the improvement of overall performance. On the other hand, societal and environmental innovations are less relevant for organizational and financial performance. However, they play a decisive role in the management of climate change and the reputation of the organization with society. But, above all, it is the combination of the four types of innovation that constitutes better actions for the overall performance of the company. The article is useful for researchers who will find renewed definitions of each configuration of innovation projects, performances, proven items, and that prove to be more relevant. While managers and consultants will find new performance factors to effectively improve and enhance the implementation of innovation projects. This article is part of resource theory and performance theory and suggests that there is a differentiated relational contingency to each of the factors.