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Les liens incertains entre RSE et création de valeur marchande. Interprétation par la théorie des effets externes

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  • Thibault Daudigeos
  • Bertrand Valiorgue

Abstract

The implementation of new social and environmental practices is often thought as a business opportunity for companies to improve their competitive advantage. The aim of this paper is to question the taken-for-granted economic value creation associated with corporate social responsibility while probing the conditions of the emergence of a shared value between business and society. We build upon external effects theory to evaluate strategic options a company may choose to manage its negative external effects in such a way that it creates social and economic value.

Suggested Citation

  • Thibault Daudigeos & Bertrand Valiorgue, 2010. "Les liens incertains entre RSE et création de valeur marchande. Interprétation par la théorie des effets externes," Revue française de gestion, Lavoisier, vol. 0(4), pages 25-39.
    • Handle: RePEc:cai:rfglav:rfg_203_0025
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