IDEAS home Printed from https://ideas.repec.org/a/jfr/ijba11/v10y2019i3p90-103.html

Crowd Voting: Impacts on Product Sales in Marketplaces

Author

Listed:
  • Milton Ruiz Rodrigues Alves

Abstract

In the current time of information, we live in times that the expectations of thinkers as L¨¦vy (1998) have become a reality. The profile of the consumer has changed as he connected with other consumers and begun to demand that there is a dialogue between the company and society. This new scenario required that technology was further developed and that the process of communication was made faster by means of online platforms that make the exchange of information viable and encourages it. The crowdsourcing arose with the availability of the crowd¡¯s intellectual capital that has changed the way companies interact and organize themselves as they come to realize the strategic importance of this information. In order to fully understand this new scenario, we have created three hypothesis that have served as guide for this paper, which are: H1 ¨C Crowdsourcing affects products¡¯ performance; H2 ¨C negative reviews from crowd voting provide the same effects that positive reviews; and H3- Crowd voting provides information about consumer`s perception of the product being offered. Therefore, this paper aims to understand if the crowdsourcing affects product¡¯s performance of the companies that use crowdsourcing by analyzing the theoretical basis of crowdsourcing and also by reviewing a data-base with reviews made by consumers during a four-year period. Based on the review of the correlations between the variables obtained in Amazon¡¯s data base based on the reviews offered by the consumers, this work suggests that the crowdsourcing does affect the product¡¯s performance.

Suggested Citation

  • Milton Ruiz Rodrigues Alves, 2019. "Crowd Voting: Impacts on Product Sales in Marketplaces," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 10(3), pages 90-103, May.
    • Handle: RePEc:jfr:ijba11:v:10:y:2019:i:3:p:90-103
    DOI: 10.5430/ijba.v10n3p90
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/15283/9537
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/15283
    Download Restriction: no
    File URL: https://libkey.io/10.5430/ijba.v10n3p90?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Godoy, Arilda Schmidt, 1995. "Pesquisa qualitativa: tipos fundamentais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 35(3), May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Diego de Queiroz Machado & Ana Silvia Rocha Ipiranga, 2013. "Characteristics and performance of knowledge networks in the biotechnology sector," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 17(3), pages 350-367.
    2. Mascarenhas, André Ofenhejm, 2002. "Etnografia e cultura organizacional: uma contribuição da antropologia à administração de empresas," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 42(2), April.
    3. Barro, L. C. & Chadad, Fabio. R. & Claro, Danny P., 2007. "Políticas Públicas e Aprendizagem Tecnológica no Brasil: Os Casos dos Setores de Energia Elétrica e de Bens de Informática," Insper Working Papers wpe_83, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    4. Raysa Rocha & Paulo Pinheiro, 2021. "Business Education: Filling the Gaps in the Leader’s Awareness Concerning Organizational Phronesis," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    5. Renan Godinho-Bitencourt & Jandir Pauli & Alessandra Costenaro-Maciel, 2019. "Influence of the organizational support on Generation Y’s work motivation," Estudios Gerenciales, Universidad Icesi, vol. 35(153), pages 388-398.
    6. Nuno António & Hugo Pinto, 2022. "Youth Associations and Entrepreneurship: Insights from Case Studies in Portugal," Merits, MDPI, vol. 2(2), pages 1-19, April.
    7. Tatiane Antonovz & Michael Dias Correa & Mayla Cristina Costa, 2020. "Social Innovation and Local Development: An Analysis in an Agroenergy Condominium for the Family Agriculture," Business and Management Studies, Redfame publishing, vol. 6(4), pages 36-49, December.
    8. Matos, Ligia Aparecida Inhan & La Rovere, Renata Lèbre, 2020. "Tipos de conhecimento regional protegidos pelas instituições na indicação de procedência Canastra (MG)," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 58(2), January.
    9. Claro, Priscila Borin de Oliveira & Mafra, Flavia Luciana Naves & Claro, Danny Pimentel, . "Elementos Motivadores Da Gestão Ambiental Em Uma Unidade Produtora Leiteira: Um Estudo De Caso Na Holanda," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 4(01), pages 1-13.
    10. Maura Rosangela Alves Neto Miler & Fatima de Souza Freire, 2025. "Integrity Programs at Federal Public Universities in Brazil’s Central-West Region: Implementation, Challenges, and Governance," International Journal of Business and Management, Canadian Center of Science and Education, vol. 20(4), pages 1-65, August.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:ijba11:v:10:y:2019:i:3:p:90-103. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://ijba.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.