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A Theoretical Model on the Influence in Chain Stores of Buyer Power


  • Chun-Hung Chen

    () (Department of Accounting, Chaoyang University of Technology, Taiwan)

  • Dachrahn Wu

    (Department of Economics, National Central University, Taiwan)


This thesis introduces the "buyer power" model, probes into the influence on the chain relationship of the growth and decline of power between the headquarters and chain stores, and further overthrows the traditional literature's argument on the cause of exclusive dealing. First, this paper discovers that the unit remuneration demanded by a chain store from its headquarters is certainly in a reverse relationship with buyer power. Secondly, the effect of social welfare is dependent on the horizontal differentiation of the consumption aspect; while the horizontal differentiation is at a medium-low level, the market mechanism and social decision maker's preference regarding buyer power will be identical. Finally, this paper discovers that the crux of the problem is not in the concerned focus of the argument "market share", but rather below the two items are the real causes of exclusive dealing: (1) the compulsory contract between the headquarters and chain stores, and (2) the ratio of the headquarters' revenue to the chain store's fixed cost.

Suggested Citation

  • Chun-Hung Chen & Dachrahn Wu, 2012. "A Theoretical Model on the Influence in Chain Stores of Buyer Power," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 8(2), pages 283-310, July.
  • Handle: RePEc:jec:journl:v:8:y:2012:i:2:p:283-310

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    References listed on IDEAS

    1. Van Cutsem, Bernard & Gath, Isak, 1993. "Detection of outliers and robust estimation using fuzzy clustering," Computational Statistics & Data Analysis, Elsevier, vol. 15(1), pages 47-61, January.
    2. Lin, Chien-Fu Jeff & Terasvirta, Timo, 1994. "Testing the constancy of regression parameters against continuous structural change," Journal of Econometrics, Elsevier, vol. 62(2), pages 211-228, June.
    3. Balke, Nathan S, 1993. "Detecting Level Shifts in Time Series," Journal of Business & Economic Statistics, American Statistical Association, vol. 11(1), pages 81-92, January.
    4. Ploberger, Werner & Kramer, Walter & Kontrus, Karl, 1989. "A new test for structural stability in the linear regression model," Journal of Econometrics, Elsevier, vol. 40(2), pages 307-318, February.
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    More about this item


    chain store; buyer power; exclusive dealing;

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation


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