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Business Intelligence And Social Media Listening

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  • Tsvetta Kaleynska

Abstract

Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.

Suggested Citation

  • Tsvetta Kaleynska, 2015. "Business Intelligence And Social Media Listening," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 9(1), pages 667-671.
  • Handle: RePEc:isp:journl:v:9:y:2015:i:1:p:667-671
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    Keywords

    social media listening; business intelligence; marketing; online trends; online intelligence; business strategies; facebook; twitter; youtube; blogs;

    JEL classification:

    • A - General Economics and Teaching

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