IDEAS home Printed from https://ideas.repec.org/a/isp/journl/v19y2025i1p178-184.html

The Benefits Of Building Strong Relationships With Customers

Author

Listed:
  • Maia Seturi

Abstract

Today, it is quite difficult to create and maintain customer satisfaction in a competitive and dynamic market. In the 21st century, technological progress provides great opportunities, but it’s also characterized by difficult challenges. The development of relationship marketing increases customer loyalty and contributes to the growth of business revenues. The relevance of this approach lies in its ability to form relationships based on trust. The main objective of this study is to study the importance and positive results of customer relationship marketing. This marketing approach is a specific philosophy that focuses on customer orientation, their satisfaction and retention. This means helping them, being honest in their relationships, and taking actions aimed at solving their desires or problems.

Suggested Citation

  • Maia Seturi, 2025. "The Benefits Of Building Strong Relationships With Customers," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 19(1), pages 178-184.
    • Handle: RePEc:isp:journl:v:19:y:2025:i:1:p:178-184
    as

    Download full text from publisher

    File URL: https://www.scientific-publications.net/get/1000072/1766090677654871.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • A - General Economics and Teaching

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isp:journl:v:19:y:2025:i:1:p:178-184. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Svetoslav Ivanov (email available below). General contact details of provider: https://www.scientific-publications.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.