Improving The Effectiveness Of Management Of The Enterprise Housing And Communal Services In Ukraine Based On The Study Of Mental Models Of Its Participants

It is known that effective management of the housing and utilities sector depends not only on the current situation in the managed system and its immediate surroundings but also on the people who make these decisions. Their experience, professional training, intuition, and mood directly affect the quality of managerial decisions and therefore, indirectly influence the positioning of the managed system in time and space. Public recognition of this influence led to the emergence of behavioral economics as a new branch of economic science. The latter studies how people make management decisions in everyday life and how to improve their quality, using the hidden capabilities of consciousness. At the same time, behavioral economics seeks to adapt the achievements of its predecessors (classical and neoclassical economic concepts) on the evolutionary path of civilizational development and find the best practical application for them. One of the most significant achievements of neoclassical economics is the model approach to organizational management. It seems that it will also take its rightful place in behavioral economics. The present article tries to reveal the composition and content of mental models, which will form the basis of model choice in the conditions of reforming the housing and utilities sector in Ukraine. The main difficulty of such a hypothesis is that the elements that form mental models, the connections between them and the environment, are intangible in nature and are not given to us in the senses.