From “Rules Of The Thumb” To Digital Era Management Approach. The Innovation And Development Path Taken By A Consumer Goods Retail Distribution Southern Italian Company: Case History And Perspectives

Starting by the initial step of applying a simplified BSC model and a three to five successive key lead indicators, to make simple successive diagnosis and strategic decisions, the work describes the phase period, decisional process, followed to lead a Company Group to a new way of approaching and managing its future. The role of a sister Company purposely designed to assist and mediate sinergically, the dialogue with the University world and culture is described. The progressive cultural path action work of analysis, takes in consideration the main focus points of four successive time periods, examining then recent, current developments and planned perspectives. The used multidisciplinary approach requires to introduce Finance-Economy-Psychology-Marketing and Management Concepts, however a specific mention is made particularly to Information Technology role to lead Digital Era via Computer Vision, IoT, Declarative workflows and synergies Human-AI, in a highly interactive world, more and more subject to Social Media and DOOH driven behaviors.