IDEAS home Printed from https://ideas.repec.org/a/inm/ormsom/v24y2022i6p2962-2981.html

Partial Completion as a Nonprofit Strategy

Author

Listed:
  • Can Zhang

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

  • Atalay Atasu

    (Technology and Operations Management, INSEAD, Fontainebleau 77300, France)

  • Karthik Ramachandran

    (Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308)

Abstract

Problem definition : Faced with the challenge of serving beneficiaries with heterogeneous needs and under budget constraints, some nonprofit organizations (NPOs) have adopted an innovative solution: providing partially complete products or services to beneficiaries. We seek to understand what drives an NPO’s choice of partial completion as a design strategy and how it interacts with the level of variety offered in the NPO’s product or service portfolio. Academic/practical relevance : Although partial product or service provision has been observed in the nonprofit operations, there is limited understanding of when it is an appropriate strategy—a void that we seek to fill in this paper. Methodology : We synthesize the practices of two NPOs operating in different contexts to develop a stylized analytical model to study an NPO’s product/service completion and variety choices. Results : We identify when and to what extent partial completion is optimal for an NPO. We also characterize a budget allocation structure for an NPO between product/service variety and completion. Our analysis sheds light on how beneficiary characteristics (e.g., heterogeneity of their needs, capability to self-complete) and NPO objectives (e.g., total-benefit maximization versus fairness) affect the optimal levels of variety and completion. Managerial implications : We provide three key observations. (1) Partial completion is not a compromise solution to budget limitations but can be an optimal strategy for NPOs under a wide range of circumstances, even in the presence of ample resources. (2) Partial provision is particularly valuable when beneficiary needs are highly heterogeneous, or beneficiaries have high self-completion capabilities. A higher self-completion capability generally implies a lower optimal completion level; however, it may lead to either a higher or a lower optimal variety level. (3) Although providing incomplete products may appear to burden beneficiaries, a lower completion level can be optimal when fairness is factored into an NPO’s objective or when beneficiary capabilities are more heterogeneous.

Suggested Citation

  • Can Zhang & Atalay Atasu & Karthik Ramachandran, 2022. "Partial Completion as a Nonprofit Strategy," Manufacturing & Service Operations Management, INFORMS, vol. 24(6), pages 2962-2981, November.
  • Handle: RePEc:inm:ormsom:v:24:y:2022:i:6:p:2962-2981
    DOI: 10.1287/msom.2021.1031
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/msom.2021.1031
    Download Restriction: no

    File URL: https://libkey.io/10.1287/msom.2021.1031?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gemma Berenguer & Pinar Keskinocak & J. George Shanthikumar & Jayashankar M. Swaminathan & Luk Van Wassenhove & Atalay Atasu & Beril Toktay & Wee Meng Yeo & Can Zhang, 2017. "Effective Medical Surplus Recovery," Production and Operations Management, Production and Operations Management Society, vol. 26(6), pages 1142-1162, June.
    2. John A. List, 2011. "The Market for Charitable Giving," Journal of Economic Perspectives, American Economic Association, vol. 25(2), pages 157-180, Spring.
    3. Ilya O. Ryzhov & Bin Han & Jelena Bradić, 2016. "Cultivating Disaster Donors Using Data Analytics," Management Science, INFORMS, vol. 62(3), pages 849-866, March.
    4. Ayd{i}n Alptekinou{g}lu & Charles J. Corbett, 2008. "Mass Customization vs. Mass Production: Variety and Price Competition," Manufacturing & Service Operations Management, INFORMS, vol. 10(2), pages 204-217, August.
    5. Burcu Balcik & Seyed Iravani & Karen Smilowitz, 2014. "Multi-vehicle sequential resource allocation for a nonprofit distribution system," IISE Transactions, Taylor & Francis Journals, vol. 46(12), pages 1279-1297, December.
    6. Morvarid Rahmani & Guillaume Roels & Uday S. Karmarkar, 2017. "Collaborative Work Dynamics in Projects with Co‐Production," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 686-703, April.
    7. Liang Guo, 2006. "Consumption Flexibility, Product Configuration, and Market Competition," Marketing Science, INFORMS, vol. 25(2), pages 116-130, 03-04.
    8. Tim Kraft & Yanchong Zheng & Feryal Erhun, 2013. "The NGO's Dilemma: How to Influence Firms to Replace a Potentially Hazardous Substance," Manufacturing & Service Operations Management, INFORMS, vol. 15(4), pages 649-669, October.
    9. Hongyan Shi & Yunchuan Liu & Nicholas C. Petruzzi, 2013. "Consumer Heterogeneity, Product Quality, and Distribution Channels," Management Science, INFORMS, vol. 59(5), pages 1162-1176, May.
    10. Ayd{i}n Alptekinou{g}lu & Charles J. Corbett, 2010. "Leadtime-Variety Tradeoff in Product Differentiation," Manufacturing & Service Operations Management, INFORMS, vol. 12(4), pages 569-582, January.
    11. Mei Xue & Patrick T. Harker, 2003. "Service Co-Production, Customer Efficiency and Market Competition," Center for Financial Institutions Working Papers 03-03, Wharton School Center for Financial Institutions, University of Pennsylvania.
    12. Sharon Barnhardt & Erica Field & Rohini Pande, 2017. "Moving to Opportunity or Isolation? Network Effects of a Randomized Housing Lottery in Urban India," American Economic Journal: Applied Economics, American Economic Association, vol. 9(1), pages 1-32, January.
    13. Ioannis Bellos & Stylianos Kavadias, 2019. "When Should Customers Control Service Delivery? Implications for Service Design," Production and Operations Management, Production and Operations Management Society, vol. 28(4), pages 890-907, April.
    14. Robert W. Lien & Seyed M. R. Iravani & Karen R. Smilowitz, 2014. "Sequential Resource Allocation for Nonprofit Operations," Operations Research, INFORMS, vol. 62(2), pages 301-317, April.
    15. Guillaume Roels & Uday S. Karmarkar & Scott Carr, 2010. "Contracting for Collaborative Services," Management Science, INFORMS, vol. 56(5), pages 849-863, May.
    16. Eric T. Anderson, 2002. "Sharing the Wealth: When Should Firms Treat Customers as Partners?," Management Science, INFORMS, vol. 48(8), pages 955-971, August.
    17. Gemma Berenguer & Zuo-Jun (Max) Shen, 2020. "OM Forum—Challenges and Strategies in Managing Nonprofit Operations: An Operations Management Perspective," Manufacturing & Service Operations Management, INFORMS, vol. 22(5), pages 888-905, September.
    18. Nan Xia & S. Rajagopalan, 2009. "Standard vs. Custom Products: Variety, Lead Time, and Price Competition," Marketing Science, INFORMS, vol. 28(5), pages 887-900, 09-10.
    19. Guillaume Roels, 2014. "Optimal Design of Coproductive Services: Interaction and Work Allocation," Manufacturing & Service Operations Management, INFORMS, vol. 16(4), pages 578-594, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stylianos Kavadias & Karl T. Ulrich, 2020. "Innovation and New Product Development: Reflections and Insights from the Research Published in the First 20 Years of Manufacturing & Service Operations Management," Manufacturing & Service Operations Management, INFORMS, vol. 22(1), pages 84-92, January.
    2. Priyank Arora & Wei Wei & Senay Solak, 2021. "Improving Outcomes in Child Care Subsidy Voucher Programs under Regional Asymmetries," Production and Operations Management, Production and Operations Management Society, vol. 30(12), pages 4435-4454, December.
    3. Nagarajan Sethuraman & Ali K. Parlaktürk & Jayashankar M. Swaminathan, 2023. "Personal fabrication as an operational strategy: Value of delegating production to customer using 3D printing," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2362-2375, July.
    4. Ioannis Bellos & Stylianos Kavadias, 2021. "Service Design for a Holistic Customer Experience: A Process Framework," Management Science, INFORMS, vol. 67(3), pages 1718-1736, March.
    5. Morvarid Rahmani & Luyi Gui & Atalay Atasu, 2021. "The Implications of Recycling Technology Choice on Extended Producer Responsibility," Production and Operations Management, Production and Operations Management Society, vol. 30(2), pages 522-542, February.
    6. He, Bo & Mirchandani, Prakash & Yang, Guang, 2023. "Offering custom products using a C2M model: Collaborating with an E-commerce platform," International Journal of Production Economics, Elsevier, vol. 262(C).
    7. S. Sivakumar & B. Mahadevan, 2024. "Design of Coproductive Systems: is Service Modularity Preferable over Resource Flexibility?," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(2), pages 223-241, June.
    8. Yuanzheng Ma & Tong Wang & Huan Zheng, 2023. "On fairness and efficiency in nonprofit operations: Dynamic resource allocations," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1778-1792, June.
    9. Li Chen & Yao Cui & Hau L. Lee, 2021. "Retailing with 3D Printing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 1986-2007, July.
    10. Shubham Gupta & Abhishek Roy & Subodha Kumar & Ram Mudambi, 2023. "When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment," Management Science, INFORMS, vol. 69(5), pages 2833-2851, May.
    11. Lacroix, Rachel & Seifert, Ralf W. & Timonina-Farkas, Anna, 2021. "Benefiting from additive manufacturing for mass customization across the product life cycle," Operations Research Perspectives, Elsevier, vol. 8(C).
    12. Jost, Peter-J. & Süsser, Theresa, 2020. "Company-customer interaction in mass customization," International Journal of Production Economics, Elsevier, vol. 220(C).
    13. Gemma Berenguer & William B. Haskell & Lei Li, 2024. "Managing Volunteers and Paid Workers in a Nonprofit Operation," Management Science, INFORMS, vol. 70(8), pages 5298-5316, August.
    14. Aydın Alptekinoğlu & Adem Örsdemir, 2022. "Is Adopting Mass Customization a Path to Environmentally Sustainable Fashion?," Manufacturing & Service Operations Management, INFORMS, vol. 24(6), pages 2982-3000, November.
    15. Zhang, Chu & Zheng, Xiaona, 2021. "Customization strategies between online and offline retailers," Omega, Elsevier, vol. 100(C).
    16. Morvarid Rahmani & Guillaume Roels & Uday S. Karmarkar, 2018. "Team Leadership and Performance: Combining the Roles of Direction and Contribution," Management Science, INFORMS, vol. 64(11), pages 5234-5249, November.
    17. Gökçe Esenduran & Paolo Letizia & Anton Ovchinnikov, 2022. "Customization and Returns," Management Science, INFORMS, vol. 68(6), pages 4517-4526, June.
    18. Peter-J. Jost, 2024. "Market expansion and the scope of mass customization," Marketing Letters, Springer, vol. 35(1), pages 73-94, March.
    19. Xiaoshuai Fan & Ying‐Ju Chen & Christopher S. Tang, 2023. "Allocating scarce resources in the presence of private information and heterogeneous favoritism," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2068-2086, July.
    20. Ilya O. Ryzhov & Bin Han & Jelena Bradić, 2016. "Cultivating Disaster Donors Using Data Analytics," Management Science, INFORMS, vol. 62(3), pages 849-866, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormsom:v:24:y:2022:i:6:p:2962-2981. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.