IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v20y2001i4p331-336.html
   My bibliography  Save this article

2001: A Marketing Odyssey

Author

Listed:
  • Joel H. Steckel

    (New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012)

  • Ed Brody

    (New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012)

Abstract

No abstract available

Suggested Citation

  • Joel H. Steckel & Ed Brody, 2001. "2001: A Marketing Odyssey," Marketing Science, INFORMS, vol. 20(4), pages 331-336.
  • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:331-336
    DOI: 10.1287/mksc.20.4.331.9753
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.20.4.331.9753
    Download Restriction: no

    File URL: https://libkey.io/10.1287/mksc.20.4.331.9753?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    2. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    3. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:331-336. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.