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Market Incumbency and Technological Inertia

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  • Pankaj Ghemawat

    (Harvard Business School)

Abstract

This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.

Suggested Citation

  • Pankaj Ghemawat, 1991. "Market Incumbency and Technological Inertia," Marketing Science, INFORMS, vol. 10(2), pages 161-171.
  • Handle: RePEc:inm:ormksc:v:10:y:1991:i:2:p:161-171
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    File URL: http://dx.doi.org/10.1287/mksc.10.2.161
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    Keywords

    new products; competitive strategy;

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