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Industry-University Cooperation at Penn State's Institute for the Study of Business Markets

Author

Listed:
  • Gary L. Lilien

    (The Pennsylvania State University, 113 Business Administration Building II, University Park, Pennsylvania 16802)

Abstract

Penn State's Institute for the Study of Business Markets (ISBM), now seven years old and sponsored by 38 firms, has two affiliated research centers and revenue of over $500,000 per year. Its major mission is to do publishable academic research, either basic or applied, in business marketing.

Suggested Citation

  • Gary L. Lilien, 1990. "Industry-University Cooperation at Penn State's Institute for the Study of Business Markets," Interfaces, INFORMS, vol. 20(6), pages 94-98, December.
  • Handle: RePEc:inm:orinte:v:20:y:1990:i:6:p:94-98
    DOI: 10.1287/inte.20.6.94
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    Cited by:

    1. Lilien, Gary L., 2016. "The B2B Knowledge Gap," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 543-556.

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