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Technology Acceptance Model and Fintech: An Evidence from Italian Banking Industry

Author

Listed:
  • Ali Raza

    (Near East University, Turkey)

  • Turgut Tursoy

    (Near East University, Turkey)

Abstract

El objetivo del estudio es proporcionar la relación entre el modelo de Aceptación de Tecnología (TAM) y la adopción de FinTech (Tecnología Financiera). El estudio destaca las dificultades encontradas al usar FinTech en los bancos italianos y explora los factores del modelo TAM que impactan en la adopción de FinTech. Se ha adoptado la metodología de Modelado de Ecuaciones Estructuradas (SEM) para comprobar el efecto del TAM en FinTech. El tamaño de la muestra fue de 300 y se recolectó de los bancos italianos controlados por Central European. Los resultados sugieren que la utilidad percibida y la imagen de marca no son estadísticamente significativas con la adopción de servicios FinTech en la industria bancaria italiana (p>0.05). Al mismo tiempo, la confianza de los empleados, el riesgo percibido, el apoyo gubernamental y la innovación son estadísticamente significativos con la adopción de servicios FinTech en la industria bancaria italiana (p

Suggested Citation

  • Ali Raza & Turgut Tursoy, 2025. "Technology Acceptance Model and Fintech: An Evidence from Italian Banking Industry," Remef - Revista Mexicana de Economía y Finanzas Nueva Época REMEF (The Mexican Journal of Economics and Finance), Instituto Mexicano de Ejecutivos de Finanzas, IMEF, vol. 20(1), pages 1-21, Enero - M.
    • Handle: RePEc:imx:journl:v:20:y:2025:i:1:a:7
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    File URL: https://www.remef.org.mx/index.php/remef/article/view/993
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    More about this item

    Keywords

    Fintech; Technlogy Acceptance; Perceived Usefulness; Perceived Risk; Government Support;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • G3 - Financial Economics - - Corporate Finance and Governance
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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