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Türkiye’de LCD Televizyon Piyasası

Author

Listed:
  • Ahmet GERBOĞA
  • Tuncay SERDAROĞLU

Abstract

Bu makalede Türkiye’de LCD televizyon fiyatlarını belirleyen faktörler ve firmalar arası fiyat farklılıkları incelenmiştir. Çalışma sonuçlarına göre ekran genişliği, çözünürlük, kontrast oranı, parlaklık ve PC sinyal algılama niteliği LCD televizyonların fiyatlarını etkilemektedir. Bu özellikleri aynı olan üreticiler arasında en ucuzu Vestel, en pahalı olanları da Sharp, Panasonic ve Loewe’dir. Piyasanın lideri konumundaki Philips ile Toshiba, LG, Arçelik, Samsung ve Sony Bravia LCD televizyonları arasında bir fiyat farkı bulunamamıştır.

Suggested Citation

  • Ahmet GERBOĞA & Tuncay SERDAROĞLU, 2007. "Türkiye’de LCD Televizyon Piyasası," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(256), pages 128-132.
    • Handle: RePEc:iif:iifjrn:v:22:y:2007:i:256:p:128-132
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    More about this item

    Keywords

    lcd televizyon piyasası; fiyatlandırma davranışı; ürün farklılaştırması;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L6 - Industrial Organization - - Industry Studies: Manufacturing

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