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Assessing the Investors' Acceptance of Electronic Stock Trading in a Developing Country: The Mediating Role of Perceived Risk Dimensions

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  • Safeer Ullah Khan

    (Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China)

  • Xiangdong Liu

    (Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China)

  • Ikram Ullah Khan

    (Institute of Management Sciences, University of Science and Technology, Bannu, Pakistan)

  • Cheng Liu

    (Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China)

  • Muhammad Imran Rasheed

    (Department of Management Sciences, Islamia University of Bahawalpur, Bahawalpur, Pakistan)

Abstract

This study explores the factors that reduce the impact of negative factors on investors' Behavioral Intentions (BIs) to use Electronic Stock Trading (EST) in Pakistan. It investigates the impact of awareness-knowledge and perceived trust on EST adoption. Using a questionnaire-based survey, data were collected from 347 experienced investors, and were analyzed through structural equation modeling. The results indicate that awareness-knowledge, perceived trust, and risk dimensions (including time, financial, performance, social, privacy, and opportunity cost risks) have a significant impact on BI. Moreover, all the risk dimensions partially mediate the relationship between awareness-knowledge and BI, as well as between perceived trust and BI. The study enriches theory and practice by providing implications for promoting EST in developing countries, especially in Pakistan.

Suggested Citation

  • Safeer Ullah Khan & Xiangdong Liu & Ikram Ullah Khan & Cheng Liu & Muhammad Imran Rasheed, 2020. "Assessing the Investors' Acceptance of Electronic Stock Trading in a Developing Country: The Mediating Role of Perceived Risk Dimensions," Information Resources Management Journal (IRMJ), IGI Global, vol. 33(1), pages 59-82, January.
    • Handle: RePEc:igg:rmj000:v:33:y:2020:i:1:p:59-82
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    Cited by:

    1. Talwar, Manish & Talwar, Shalini & Kaur, Puneet & Tripathy, Naliniprava & Dhir, Amandeep, 2021. "Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Chong Li & Yingqi Li, 2023. "Factors Influencing Public Risk Perception of Emerging Technologies: A Meta-Analysis," Sustainability, MDPI, vol. 15(5), pages 1-37, February.

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