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Leveraging on Digital Technologies to Up-Scale Tourism for Economic Growth in Africa

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  • John E. Efiong

    (Wesley University, Ondo, Nigeria)

  • Adewale S. Adegbola

    (Wesley University, Ondo, Nigeria)

Abstract

The application of digital technologies in various human endeavours today is unabated. This article presents information and communications technologies (ICTs) as a driving force for promoting tourism in Africa for accelerated economic growth. Descriptive methodology was used in the study. The study relied on the explored impacts of tourism on socio-economic development of the developing nations of Africa and encourages the adoption of persona models in implementing technological strategies geared toward the promotion of tourism products and services on the continent. The article advocates technology compliance by all tourism organizations and involvement of all stakeholders, agencies of governments and ICT drivers in making Africa a destination of choice to the world by adopting appropriate technological provisions.

Suggested Citation

  • John E. Efiong & Adewale S. Adegbola, 2020. "Leveraging on Digital Technologies to Up-Scale Tourism for Economic Growth in Africa," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), IGI Global, vol. 4(1), pages 42-54, January.
    • Handle: RePEc:igg:jthmda:v:4:y:2020:i:1:p:42-54
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