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Assessment of A Mobile Educational Coaching App: Exploring Adoption Patterns and Barriers in France

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  • Niousha Shahidi

    (EDC Paris Business School, Courbevoie, France)

  • Vesselina Tossan

    (CNAM, EDC Paris Business School, Courbevoie, France)

  • Silvia Cacho-Elizondo

    (IPADE Business School, Mexico City, Mexico)

Abstract

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school.

Suggested Citation

  • Niousha Shahidi & Vesselina Tossan & Silvia Cacho-Elizondo, 2018. "Assessment of A Mobile Educational Coaching App: Exploring Adoption Patterns and Barriers in France," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 14(1), pages 22-43, January.
    • Handle: RePEc:igg:jthi00:v:14:y:2018:i:1:p:22-43
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    Cited by:

    1. Shahidi, Niousha & Tossan, Vesselina & Bourliataux-Lajoinie, Stéphane & Cacho-Elizondo, Silvia, 2022. "Behavioural intention to use a contact tracing application: The case of StopCovid in France," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

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