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An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

Author

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  • Yi-Fen Chen

    (Department of International Business, Chung Yuan Christian University, Chung Li, Taiwan)

  • Yu-Chen Lan

    (Department of International Business, Chung Yuan Christian University, Chung Li, Taiwan)

Abstract

Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

Suggested Citation

  • Yi-Fen Chen & Yu-Chen Lan, 2014. "An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 10(1), pages 19-30, January.
    • Handle: RePEc:igg:jthi00:v:10:y:2014:i:1:p:19-30
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    Cited by:

    1. Groß, Michael, 2016. "Impediments to mobile shopping continued usage intention: A trust-risk-relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 109-119.
    2. Rujipun Assarut & Somkiat Eiamkanchanalai, 2015. "Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 21-41.
    3. Pillai, Rajasshrie & Sivathanu, Brijesh & Dwivedi, Yogesh K., 2020. "Shopping intention at AI-powered automated retail stores (AIPARS)," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

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