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Using Artificial Intelligence for Retail Value Chain

Author

Listed:
  • Aigerim Burakhanova

    (Narxoz University, Kazakhstan)

  • Gulshat Baizhaxynova

    (Almaty Management University, Kazakhstan)

  • Aizhan Duisebayeva

    (Narxoz University, Kazakhstan)

  • Maira Davletova

    (Turan University, Kazakhstan)

  • Botagoz Nurakhova

    (Narxoz University, Kazakhstan)

Abstract

The present study aims to prove hypotheses regarding artificial intelligence integration in retail value chains in the post-Soviet economic space. Hypotheses were proven within a comprehensive research project based on the use of quantitative research methods (questionnaires), which allowed studying the opinions of 512 retail managers in Azerbaijan, Kazakhstan, and Tajikistan. A specially designed questionnaire eliminated ambiguity in results interpretation by including both simple closed questions with a single choice and questions using a Likert scale. All the formulated hypotheses were proven, leading to the conclusion that the retail market of the post-Soviet economic space is not ready for the introduction of robotization and full automation of retail stores. The study results can be used by retail managers in the post-Soviet economic space as they choose the direction of artificial intelligence integration.

Suggested Citation

  • Aigerim Burakhanova & Gulshat Baizhaxynova & Aizhan Duisebayeva & Maira Davletova & Botagoz Nurakhova, 2023. "Using Artificial Intelligence for Retail Value Chain," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 14(1), pages 1-21, January.
  • Handle: RePEc:igg:jssmet:v:14:y:2023:i:1:p:1-21
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSSMET.330018
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    References listed on IDEAS

    as
    1. Kerem Akkaya & Tolga Ovatman, 2022. "A Comparative Study of Meta-Data-Based Microservice Extraction Tools," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 13(1), pages 1-26, January.
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