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Selected Barriers to Online International Trade Within the EU: Could Standards and Common Rules Help?


  • Marta Orviska

    (Matej Bel University, Banska Bystrica, Slovakia)

  • Jan Hunady

    (Matej Bel University, Banska Bystrica, Slovakia)


This article deals with the problems associated with online international trade, i.e. e-commerce, within the EU. The authors examine the potential barriers to cross-border online selling and online buying with the focus on problems related to standards. The problems associated with interoperability and labelling can be seen as clearly related to standards. Using data from the flash Eurobarometer (413) survey, logit and ordered logit regressions are estimated. Interoperability problems, when selling online, are more frequently reported by wholesale firms and those in the information and communication sector. Firms who are part of an international group are more likely to sell online and have slightly fewer problems with interoperability. The majority of the firms in the sample believe that common rules of e-commerce within the EU could be beneficial for their online business. This is especially true for those reporting problems with interoperability, different labelling or copyright issues. This then provides justification for the EU to adopt such rules.

Suggested Citation

  • Marta Orviska & Jan Hunady, 2017. "Selected Barriers to Online International Trade Within the EU: Could Standards and Common Rules Help?," International Journal of Standardization Research (IJSR), IGI Global, vol. 15(2), pages 76-93, July.
  • Handle: RePEc:igg:jsr000:v:15:y:2017:i:2:p:76-93

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