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The Role of Online Trust in Forming Online Shopping Intentions

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  • Bandar Alharthey

    (Arab East Colleges, Riyadh, Saudi Arabia)

Abstract

The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

Suggested Citation

  • Bandar Alharthey, 2020. "The Role of Online Trust in Forming Online Shopping Intentions," International Journal of Online Marketing (IJOM), IGI Global, vol. 10(1), pages 32-57, January.
    • Handle: RePEc:igg:jom000:v:10:y:2020:i:1:p:32-57
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    Cited by:

    1. Heeseung Yu & Eunkyoung Han, 2021. "Developing a Measure for Online Shopping Mall Reputation (OSMR)," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
    2. Ni Wayan Masri & Athapol Ruangkanjanases & Shih-Chih Chen, 2020. "The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms," Sustainability, MDPI, vol. 13(1), pages 1-20, December.
    3. Burim KASTRATI, 2022. "The Impact of the Pandemic on the Growth of Online Purchases," Prizren Social Science Journal, SHIKS, vol. 6(1), pages 40-47, April.

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