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Factors Determining the Continued Intention to Use Mobile Money Transfer Services (MMTS) Among University Students in Ghana

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  • Isaac Kofi Mensah

    (School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou, China)

  • Luo Chuanyong

    (School of Economics and Management, East China Jiaotong University, Nanchang, China)

  • Guohua Zeng

    (School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou, China)

Abstract

This study explored the factors influencing the continued intention to use mobile money transfer services among university students in Ghana. The UTAUT was used as the research theoretical framework while the analysis was conducted with SPSS and SmartPLS. The results demonstrate that the continued intention to use mobile money transfer services is influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived service quality. Also, perceived service quality was found to be a significant predictor of the actual use of mobile money transfer services. The study further revealed that the continued intention to use was a positive determinant of the actual usage of mobile money transfer services. The implications of these and other findings of the study are discussed.

Suggested Citation

  • Isaac Kofi Mensah & Luo Chuanyong & Guohua Zeng, 2020. "Factors Determining the Continued Intention to Use Mobile Money Transfer Services (MMTS) Among University Students in Ghana," International Journal of Mobile Human Computer Interaction (IJMHCI), IGI Global, vol. 12(1), pages 1-21, January.
    • Handle: RePEc:igg:jmhci0:v:12:y:2020:i:1:p:1-21
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    Cited by:

    1. Gang Kou & Özlem Olgu Akdeniz & Hasan Dinçer & Serhat Yüksel, 2021. "Fintech investments in European banks: a hybrid IT2 fuzzy multidimensional decision-making approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-28, December.
    2. Luiz Antonio Joia & Rodrigo Proença, 2022. "The social representation of fintech from the perspective of traditional financial sector professionals: evidence from Brazil," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-27, December.
    3. Dong-Hyuk Kim & Bo-Young Kim, 2021. "Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross," Societies, MDPI, vol. 12(1), pages 1-17, December.

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