IDEAS home Printed from https://ideas.repec.org/a/igg/jisscm/v13y2020i4p47-67.html
   My bibliography  Save this article

Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts

Author

Listed:
  • Chong Zhang

    (Nanjing University of Posts and Telecommunications, China)

  • Mingchuan You

    (Nanjing University of Posts and Telecommunications, China)

Abstract

With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers.

Suggested Citation

  • Chong Zhang & Mingchuan You, 2020. "Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 13(4), pages 47-67, October.
    • Handle: RePEc:igg:jisscm:v:13:y:2020:i:4:p:47-67
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJISSCM.2020100103
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jisscm:v:13:y:2020:i:4:p:47-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.