Role of Electronic Customer Relationship Management in Demand Chain Management: A Predictive Analytic Approach

In 21st century, collaborative business supply chain environments are required to be proactive rather than reactive so that they can better deal with the uncertainty, growing competition, shorter cycle times, more demanding customers and pressure to cut costs. Demand chain management as a new business model requires investing in consumer insights and closer relationships in the supply chain to conduct predictive analysis of retail intelligent solutions. In this regard new kinds of methodologies are required to be discussed. However, at the execution level the limitations in terms of scalability, data integration and knowledge based decision support to providers or suppliers in terms of strategy building and in providing deductive inference capabilities are to be addressed. Therefore, it is required to describe how predictive analytics helps in constructing the knowledge base to conduct verification and validation in terms of semantic predictive analytic for the domain of demand chain management.