IDEAS home Printed from https://ideas.repec.org/a/igg/jesma0/v9y2017i3p22-37.html
   My bibliography  Save this article

A Hedonic Analysis of Consumer Demand for Mobile Value-Added Services: A Structural Equation Modelling Approach

Author

Listed:
  • Ming-Hsiung Hsiao

    (Department of Information Management, Shu-Te University, Kaohsiung City, Taiwan)

  • Liang-Chun Chen

    (Department of Information Management, Shu-Te University, Kaohsiung City, Taiwan)

Abstract

A large part of valued-added mobile services are free for consumers' use. To enjoy these services, however, consumers have to pay for the mobile phone handsets, and for the mobile Internet as well. This study, therefore, aims to estimate the implicit price consumers are willing to pay for these free mobile services, and for the attributes of mobile devices as well. The study applies hedonic pricing models with structural equation modeling (SEM) approach to estimating the coefficients of the variables on mobile phone and service usage. Then it employs data on 296 mobile phone users collected in 2012 for model estimation. The estimation results show that there are seven attributes which determine the price consumers pay for the mobile phone handsets and another eight attributes on the usage of the value-added mobile services which determine the price for the access to the mobile network.

Suggested Citation

  • Ming-Hsiung Hsiao & Liang-Chun Chen, 2017. "A Hedonic Analysis of Consumer Demand for Mobile Value-Added Services: A Structural Equation Modelling Approach," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 9(3), pages 22-37, July.
    • Handle: RePEc:igg:jesma0:v:9:y:2017:i:3:p:22-37
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2017070102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jesma0:v:9:y:2017:i:3:p:22-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.