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An Empirical Investigation on Terrestrial and Online Gamblers' Perceptions towards e-Gambling Activities

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  • Vaggelis Saprikis

    (Department of Business Administration, Technological and Educational Institute of Western Macedonia, Grevena and Kozani, Greece)

Abstract

E-gambling has dramatically changed the way of wagering and nowadays even more individuals are moving from the terrestrial to online gambling venues. At the same time, it is considered as one of the fastest growing sectors of e-commerce. Characteristically, the global internet gambling gross market is expected to exceed US $43 billion by 2015. As a consequence, its dynamics has forced many researchers to investigate e-gambling scientific field from different perspectives trying to gain an improved insight into gamblers behavior in the cyberspace. The scope of this paper is to examine the perceived advantages and disadvantages of terrestrial and online gamblers towards e-gambling activities focusing on university students. Furthermore, it aims to identify possible differences and similarities between the two groups of respondents. The research results are believed to provide interesting insights to both academia and gambling industry.

Suggested Citation

  • Vaggelis Saprikis, 2016. "An Empirical Investigation on Terrestrial and Online Gamblers' Perceptions towards e-Gambling Activities," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 8(1), pages 37-46, January.
    • Handle: RePEc:igg:jesma0:v:8:y:2016:i:1:p:37-46
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