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Tourism Mobile Application Usability: The Case of iTicino

Author

Listed:
  • Alessandro Inversini

    (School of Tourism, Bournemouth University, Bournemouth, UK)

  • Lucia Violi

    (Department of Communication Science, Universitá della Svizzera italiana, Lugano, Switzerland)

Abstract

Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.

Suggested Citation

  • Alessandro Inversini & Lucia Violi, 2013. "Tourism Mobile Application Usability: The Case of iTicino," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 5(2), pages 54-70, April.
    • Handle: RePEc:igg:jesma0:v:5:y:2013:i:2:p:54-70
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jesma.2013040104
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    Cited by:

    1. Dan Johansson & Karl Andersson, 2015. "Mobile e-Services: State of the Art, Focus Areas, and Future Directions," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 7(2), pages 1-24, April.
    2. Lin, Sheng-Wei, 2016. "The critical success factors for a travel application service provider evaluation and selection by travel intermediaries," Tourism Management, Elsevier, vol. 56(C), pages 126-141.

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