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Measuring Success of Electronic Commerce Applications in the Kingdom of Saudi Arabia

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  • Husam AlFahl

    (Taibah University, Saudi Arabia)

Abstract

The rapid global expansion of electronic commerce (e-commerce) platforms and online shoppers has been recognized. E-commerce serves as customer-focused information systems that enable the ordering, tracking, and delivery of products and services. This paper applied an information systems success model to measure the success of e-commerce applications in the Saudi market. The objective was to validate the model and provide insights and practical recommendations for e-commerce businesses. The paper used quantitative research methods, mainly a survey, to collect data and analyze them with structural equation modeling. The results confirmed that both system quality and service quality significantly affect use and user satisfaction with e-commerce applications in the Kingdom of Saudi Arabia. In addition, the use of e-commerce applications and user satisfaction significantly influence the individual impact of e-commerce applications. These outcomes offer actionable guidance for e-commerce businesses. The study is limited to the Saudi market; future research should test the model in diverse settings.

Suggested Citation

  • Husam AlFahl, 2026. "Measuring Success of Electronic Commerce Applications in the Kingdom of Saudi Arabia," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global Scientific Publishing, vol. 18(1), pages 1-16, January.
    • Handle: RePEc:igg:jesma0:v:18:y:2026:i:1:p:1-16
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