IDEAS home Printed from https://ideas.repec.org/a/igg/jesma0/v11y2019i3p19-33.html
   My bibliography  Save this article

Generations on New Technologies in Retail Banking in the Context of Knowledge Economy

Author

Listed:
  • Małgorzata Kieżel

    (Department of Marketing Management and Tourism, University of Economics in Katowice, Katowice, Poland)

  • Magdalena Stefańska

    (Department of Marketing Strategies, Poznań University of Economics and Business, Poznań, Poland)

Abstract

Together with development of innovative technology, retail banks increasingly and more frequently apply it to create and provide customers value. Such trends are justified in the article, considering the development of information society as well as progressing diversity in customers' preferences. The differences are increasingly stronger, especially if consumers' age representing different generations. The purpose of the article is to identify and evaluate the scope of use of retail banking products based on innovative technologies by customers in total, and while taking into account belonging to three various generations. According to the results of the research, security, lower price and growth of the comfort of use are the key factors to encourage the customers to use innovative solutions in banking. The most important barriers in that area are the costs that occur together with products based on advanced technologies and perceived risk of using unknown earlier services. However, acceptance of technologically advanced products by a wide range of customers depends on generation.

Suggested Citation

  • Małgorzata Kieżel & Magdalena Stefańska, 2019. "Generations on New Technologies in Retail Banking in the Context of Knowledge Economy," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 11(3), pages 19-33, July.
    • Handle: RePEc:igg:jesma0:v:11:y:2019:i:3:p:19-33
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2019070102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jesma0:v:11:y:2019:i:3:p:19-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.