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Exploring Women Entrepreneurship Prospects, Challenges, and Barriers in Pakistan

Author

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  • Muhammad Umar

    (University of Management and Technology, Lahore, Pakistan &University of Gujrat, Pakistan)

  • Syed Ahmad Ali

    (University of Management and Technology, Lahore, Pakistan)

  • Maqbool Hussain Sial

    (University of Management and Technology, Lahore, Pakistan)

Abstract

This study aims to explore challenges, prospects, and barriers for young graduate Pakistani women entrepreneurs. The article is qualitative, and the scholars used the case study research method. Researchers conducted semi-structured interviews with young graduate female entrepreneurs and analyzed using Gioia methodology. This study explored that the women entrepreneurs used E-business platforms (e.g., social media marketing) as a tool for promoting their innovative business ideas. Current research documents challenges, barriers, opportunities, and support available to Pakistani women entrepreneurs in light of the experiences of the young graduate female entrepreneurs. Further, this article is vital in terms of exclusive methodology, scarcely studies population, contextual value, theoretical advancement by exploring new themes and practical implications. The present paper portrays implications for policymakers to eradicate barriers, address the challenges, and provide opportunities to females by delivering entrepreneurial training and funding opportunities.

Suggested Citation

  • Muhammad Umar & Syed Ahmad Ali & Maqbool Hussain Sial, 2022. "Exploring Women Entrepreneurship Prospects, Challenges, and Barriers in Pakistan," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 12(1), pages 1-17, January.
    • Handle: RePEc:igg:jeei00:v:12:y:2022:i:1:p:1-17
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEEI.290823
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    Cited by:

    1. Syed Aamir Alam Rizvi & Syed Jamal Shah & Muhammad Azeem Qureshi & Saima Wasim & Abdur Rahman Aleemi & Mohsin Ali, 2023. "Challenges and motivations for women entrepreneurs in the service sector of Pakistan," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.

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