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Business Models for M-Services: Exploring the E-Newspaper Case from a Consumer View

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  • CarinaI. Eriksson

    (Halmstad University, Sweden)

  • Thomas Kalling

    (Lund University, Sweden)

  • Maria Ã…kesson

    (Halmstad University, Sweden)

  • Tobias Fredberg

    (Chalmers University of Technology, Sweden)

Abstract

This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 respondents representing the consumer view. The factor analysis revealed three aspects of consumer preferences, that is, Ubiquitous access, Prestige of news source and Local anchorage and advertising. These were then correlated with media behavior and e-newspaper preferences to indicate three possible market segments. We then discuss the implications that these consumer views could have on developing new business models, followed by a comparison to earlier research. Finally, we propose an integrated e-newspaper business model framework consisting of three models, ubiquitous, local, and prestige.

Suggested Citation

  • CarinaI. Eriksson & Thomas Kalling & Maria Ã…kesson & Tobias Fredberg, 2008. "Business Models for M-Services: Exploring the E-Newspaper Case from a Consumer View," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 6(2), pages 29-57, April.
  • Handle: RePEc:igg:jeco00:v:6:y:2008:i:2:p:29-57
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    Cited by:

    1. Lambert, Susan C. & Davidson, Robyn A., 2013. "Applications of the business model in studies of enterprise success, innovation and classification: An analysis of empirical research from 1996 to 2010," European Management Journal, Elsevier, vol. 31(6), pages 668-681.
    2. repec:eee:jbrese:v:84:y:2018:i:c:p:162-174 is not listed on IDEAS

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