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Effects of Consumer-Perceived Convenience on Shopping Intention in Mobile Commerce: An Empirical study

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  • Wen-Jang (Kenny) Jih

    (Middle Tennessee State University, USA)

Abstract

Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Although the concept of consumer-perceived convenience has been extensively discussed in marketing and consumer behavior literature, there still is a lack of empirical validation in the context of mobile commerce. This study was conducted to examine the effect of convenience on customers’ intention of shopping via their mobile communication devices. The primary data collected from college students in Taiwan were analyzed to examine the relationship between perceived convenience and shopping intention. The result shows a significant relationship between the two variables, and a positive effect of convenience perception on shopping intention. The findings have practical implications for mobile commerce strategists by providing more understanding of the mobile commerce success factors from a consumer behavior point of view.

Suggested Citation

  • Wen-Jang (Kenny) Jih, 2007. "Effects of Consumer-Perceived Convenience on Shopping Intention in Mobile Commerce: An Empirical study," International Journal of E-Business Research (IJEBR), IGI Global, vol. 3(4), pages 33-48, October.
    • Handle: RePEc:igg:jebr00:v:3:y:2007:i:4:p:33-48
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    Cited by:

    1. Arif Hasan & S. K. Gupta, 2020. "Exploring Tourists’ Behavioural Intentions Towards Use of Select Mobile Wallets for Digital Payments," Paradigm, , vol. 24(2), pages 177-194, December.
    2. Rahul Pramani & S. Veena Iyer, 2023. "Adoption of payments banks: a grounded theory approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 43-57, March.
    3. Mamonov, Stanislav & Benbunan-Fich, Raquel, 2017. "Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts," International Journal of Information Management, Elsevier, vol. 37(6), pages 590-600.
    4. Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.

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