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Measuring the Acceptance of Internet Technology by Consumers

Author

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  • Donald L. Amoroso

    (Kennesaw State University, USA)

  • Scott Hunsinger

    (Appalachian State University, USA)

Abstract

This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.

Suggested Citation

  • Donald L. Amoroso & Scott Hunsinger, 2009. "Measuring the Acceptance of Internet Technology by Consumers," International Journal of E-Adoption (IJEA), IGI Global, vol. 1(3), pages 48-81, July.
    • Handle: RePEc:igg:jea000:v:1:y:2009:i:3:p:48-81
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    Cited by:

    1. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).

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