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Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic

Author

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  • Hamed Fazlollahtabar

    (Iran University of Science and Technology, Iran)

  • Hamed Hajmohammadi

    (Mazandaran University of Science and Technology, Iran)

  • Amir Mohajeri

    (Mazandaran University of Science and Technology, Iran)

Abstract

A supply chain is a network of suppliers, factories, warehouses, distribution centers, and retailers, through which raw materials are received, transformed, produced and delivered to the customer. An effective and efficient way of handling this network is called a Supply Chain Management System (SCMS). The purpose of this study is to design an electronic supply chain system to be capable in an electronic market. Here, the authors consider a supply chain composed of supplier, plant, and customer. The aim is to optimize a real time web-based order-delivery system in which customer satisfaction is noted. As such, a comprehensive web-based order-delivery system in an electronic market is proposed and optimized applying mathematical programming.

Suggested Citation

  • Hamed Fazlollahtabar & Hamed Hajmohammadi & Amir Mohajeri, 2012. "Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 3(3), pages 74-88, July.
    • Handle: RePEc:igg:jcrmm0:v:3:y:2012:i:3:p:74-88
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