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A Conceptual Model of Customer Innovation Centric

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  • Amin A. Shaqrah

    (Alzaytoonah University, Jordan)

Abstract

Customer innovation centric is not only an important perspective on value-creation, but also a new strategy discipline that IT software companies in Jordan should embrace if they are pursue to enlargement successfully. Furthermore, customer experience, customers’ community, customer knowledge, and customer innovation are influential variables for improving organizational learning from customer. In order to study this impact, the author uses cognitive fit theory to develop a model that describes how these variables will affect the success of organizational learning process to enhance products and/or services development, quality, and internal process improvement.

Suggested Citation

  • Amin A. Shaqrah, 2010. "A Conceptual Model of Customer Innovation Centric," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 1(2), pages 57-71, April.
    • Handle: RePEc:igg:jcrmm0:v:1:y:2010:i:2:p:57-71
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