IDEAS home Printed from https://ideas.repec.org/a/igg/jcrmm0/v1y2010i2p1-10.html
   My bibliography  Save this article

Customer Relationship Management in Social and Semantic Web Environments

Author

Listed:
  • Ángel García-Crespo

    (Universidad Carlos III de Madrid, Spain)

  • Ricardo Colomo-Palacios

    (Universidad Carlos III de Madrid, Spain)

  • Juan Miguel Gómez-Berbís

    (Universidad Carlos III de Madrid, Spain)

  • Fernando Paniagua Martín

    (Universidad Carlos III de Madrid, Spain)

Abstract

The growing influence of the Internet in current 21st-century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in the Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web will also impact tremendously in how companies understand Customer Relationship Management (CRM). In this dynamic environment, the present work presents a combination of both Social and Semantic Web Technologies and their application in the particular field of CRM. Tool and technology analysis both prove the challenging opportunities for these cutting-edge innovation trends in the CRM domain.

Suggested Citation

  • Ángel García-Crespo & Ricardo Colomo-Palacios & Juan Miguel Gómez-Berbís & Fernando Paniagua Martín, 2010. "Customer Relationship Management in Social and Semantic Web Environments," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 1(2), pages 1-10, April.
    • Handle: RePEc:igg:jcrmm0:v:1:y:2010:i:2:p:1-10
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jcrmm.2010040101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jcrmm0:v:1:y:2010:i:2:p:1-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.