IDEAS home Printed from https://ideas.repec.org/a/igg/jaci00/v3y2011i4p62-70.html
   My bibliography  Save this article

The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking

Author

Listed:
  • Stephen O’Neill

    (University of Ulster, UK)

  • Kevin Curran

    (University of Ulster, UK)

Abstract

Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently. This paper provides an overview of search engine optimisation strategies and pitfalls.

Suggested Citation

  • Stephen O’Neill & Kevin Curran, 2011. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking," International Journal of Ambient Computing and Intelligence (IJACI), IGI Global, vol. 3(4), pages 62-70, October.
  • Handle: RePEc:igg:jaci00:v:3:y:2011:i:4:p:62-70
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jaci.2011100105
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Francesco Castagna & Piera Centobelli & Roberto Cerchione & Emilio Esposito & Eugenio Oropallo & Renato Passaro, 2020. "Customer Knowledge Management in SMEs Facing Digital Transformation," Sustainability, MDPI, vol. 12(9), pages 1-16, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jaci00:v:3:y:2011:i:4:p:62-70. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.