IDEAS home Printed from https://ideas.repec.org/a/igg/jabim0/v10y2019i4p1-20.html
   My bibliography  Save this article

Family Communication Patterns and Influence of Children in Family Purchase Decisions

Author

Listed:
  • Shefali

    (GGSIPU, Dwarka, New Delhi, India)

  • Vijita Singh Aggarwal

    (GGSIPU, Dwarka, New Delhi, India)

Abstract

This article revolves around the validation of family communication pattern scale along with its subsequent influence on child influence in family purchase decisions. The perceptions of parents of 6-12 years old children in Delhi NCR were taken into consideration to carry out research. Both primary and secondary studies were conducted to complete the research process. Exploratory factor analysis and confirmatory factor analysis were used to validate family communication patterns scale and multiple linear regression was used to find the influence of family communication patterns on children influence in purchase decisions across product categories. The findings resulted in four factors of family communication patterns with an excellent fit. Also, there was a significant influence of family communication patterns on children influence on child goods and services and not on family-related goods.

Suggested Citation

  • Shefali & Vijita Singh Aggarwal, 2019. "Family Communication Patterns and Influence of Children in Family Purchase Decisions," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 10(4), pages 1-20, October.
    • Handle: RePEc:igg:jabim0:v:10:y:2019:i:4:p:1-20
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJABIM.2019100101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jabim0:v:10:y:2019:i:4:p:1-20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.