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Influencia de las capacidades de marketing en la competitividad de las nuevas empresas internacionales

Listed author(s):
  • Andreu Blesa

    (Universitat Jaume I)

  • María Ripollés

    (Universitat Jaume I)

  • Diego Monferrer

    (Universitat Jaume I)

Registered author(s):

    El principal objetivo de este trabajo es analizar los factores que desde la óptica del marketing y del entrepreneurship pueden favorecer el crecimiento internacional de las nuevas empresas internacionales. Concretamente, se plantea analizar cómo afecta la velocidad de internacionalización y la orientación emprendedora en la generación de capacidades de marketing, así como el papel de estas capacidades en el crecimiento de estas empresas, a través de su influencia en la elección de modos de entrada de alto compromiso de recursos y en su dispersión geográfica. Las conclusiones de este estudio contribuirán a mejorar la comprensión del comportamiento de las nuevas empresas internacionales.

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    Article provided by Fundación SEPI in its journal Investigaciones Económicas.

    Volume (Year): 33 (2009)
    Issue (Month): 2 (May)
    Pages: 233-270

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    Handle: RePEc:iec:inveco:v:33:y:2009:i:2:p:233-270
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    Investigaciones Economicas Fundación SEPI Quintana, 2 (planta 3) 28008 Madrid Spain

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